In China, certain words — like "Tiananmen Square" and "democracy" — have been politically sensitive for decades.
But that list seems to be growing ever longer. Now, words like "regal" and "luxury" have fallen foul of political correctness, and are being removed from billboards in the Chinese capital, Beijing.
But Beijing's attitude toward luxury is somewhat contradictory — only the ads, not the products themselves, are being restricted.
Read more here